What is Grampians Jobs?
Grampians Jobs is an employment site that lists job vacancies in the Grampians region of Victoria.
It underpins a marketing campaign aimed at attracting new residents and skilled workers to the four partnering local government areas of Ararat Rural City, Horsham Rural City, Northern Grampians Shire and Southern Grampians Council;
In addition to listing employment and career opportunities, there is a connection to the Live the Grampians Way website which also highlights other benefits from lifestyle and cost of living to education facilities and infrastructure.
How is the Grampians Jobs website marketed?
The ‘Live the Grampians Way’ marketing campaign was launched in late 2020 to encourage people to live, work and invest in the Grampians region.
The primary target markets of the promotional campaign are the capital cities of Melbourne and Adelaide and several major population centres of Victoria.
The advertising channels include both digital and traditional media.
The key messaging is around the appeal of moving to the Grampians region for a better lifestyle, more affordable housing, less commute times, more time for the family and the attraction of open space.
The global pandemic has had wide spread consequences for all Australians. There is now a distinct change in consumer sentiment and behaviour, with changes in emotions, attitudes and preferences.
COVID-19 has caused many to rethink their lives.
It has also caused a wave of regional migration as people seek a simpler life and the opportunity to get back to basics.
Whether you’re looking for a change in pace or searching for exciting avenues to advance your career, the Grampians region provides you and your loved ones with a lifestyle that is laid-back, plentiful and ever-enlightening.